Tag Archives: Personal Branding

Here at EXPARTUS, we have built our entire MBA admissions philosophy around one concept.

Personal branding.


Because, when we served on the MBA admissions board at Harvard Business School, we noticed something.

The most successful MBA applicants were the ones whose MBA applications presented a clear, cohesive and compelling brand.

We came to believe in personal branding so much, in fact, that we built our business around it, helping MBA applicants develop their personal brands, and, as a result, maximize their chances for MBA admission.

Looking for tips on how to make your MBA application unique and compelling?

Wondering how you can use your MBA personal brand to stand out? And become the clear choice in the MBA applicant pool?

One thing is pretty clear to all MBA applicants:

Getting into an MBA program is not easy.

To say the least.

Even if you have impressive numbers on your resume, the right work experience, and an

Here at EXPARTUS, we talk about personal branding.


Actually, it’s the foundation of how we help our clients get admitted to top business schools.

There are many MBA candidates with outstanding test scores, credible work experience and sterling recommendations.

In such a competitive pool, it’s often the subjective element that sets someone apart.

The story behind the numbers.

Four Keys to Successful Personal Branding

That’s where personal branding comes in, and that’s where you can truly differentiate yourself.

In this…

Mollie WolinThe entire EXPARTUS team is pleased to welcome Mollie Wolin as our newest consultant.

Mollie is a former Harvard Business School admissions board member who believes in the power of personal branding and marketing to make candidates stand out from their competition during the admissions process.
Mollie will be working out of the NYC office.

As Mollie begins her work with EXPARTUS, we thought it would be nice for you to get to know a bit about her.  We pulled these three answers from our brief interview with her.

Chioma: Tell us a bit…

Three Mistakes That Can Derail Your MBA Application

Mistake Two: Skipping Over Self-Reflection

reflectionIf you are applying to top MBA programs, schools know you write well.  Evaluating writing ability is NOT why they require essays as part of your MBA application.

Rather, schools pose their questions out of a genuine interest in getting to know candidates on a personal level: they seek to understand who a candidate is, what they value, how they learn, and how self-aware they are.

They want to understand your personal brand.  Your personal brand is your life story, tied together by various themes to…

personal brandingI just got off the phone speaking with my mentor and friend whom I just adore and she reminded me of why I am so focused on stressing to clients the importance of living their passion and creating an authentic brand.

During the call my friend shared with me that her daughter, who is a successful engineer at a global software company, was looking for more creative outlets.

Creativity mattered a great deal to her and she realized that she needed to find ways to infuse that into her life beyond her job….

Risk and the MBA Application: Risk. A four letter word that has a major role this year in the MBA application process. The admission climate is such today that candidates who remotely look too risky are likely not to be admitted to a top school.

Everyone’s appetite for risk has been curtailed. Gone are the days when candidates with top scores and grades but sketchy career plan are admitted.

The same holds true for candidates who think they can slip in despite GMAT scores that are below the range published by the school.

Even weak grades will get an additional scrutiny and…

The Value of Diversity in the MBA Admission Process:

In The National, the first English-language publication in Abu Dhabi, incoming Insead Dean, Dipak Jain signals where his key attention will be: expanding the cultural diversity of Insead.

During his visit to Abu Dhabi, Dean Jain stressed the fact that Insead is a school that values diversity across the globe.

He highlighted plans to leverage the program’s innovative approach towards helping to develop the Middle East.

Dean Jain went on to say: “We don’t want a room where 70 per cent of the students are from China because people learn together.

“When people are…