Rob After graduating from college in Canada, I worked in real estate development for a ski and golf company and then later for Disney.

I became interested in the investment side of real estate, but I realized that I needed an MBA to make that career change.

As I began the daunting task of applying to business schools, I was unsure of how to interestingly position myself and present a compelling case for admission.

I really could have used some help and guidance.

That is why, upon acceptance into my top choice school, Harvard Business School, I began informally assisting friends and colleagues as theynavigated the application process.

Over the years, it was rewarding to hear of their successes as they all went on to matriculate at top MBA, EMBA and other Masters level programs.

Today, in addition to consulting for EXPARTUS, I work at a real estate investment firm, based out of New York.

What’s Your Personal Brand? I am a well-traveled, hard-working real estate expert who is just as comfortable on the job site as I am in the board room.

When I applied to Harvard, I didn’t have an extensive background in finance, but what I did have – and what I emphasized to the admissions committee – is that I could soup-to-nuts work with everybody on anything real estate-related and relate to them personally, no matter their job description.

What Do You Enjoy Most About Being an EXPARTUS MBA Admissions Consultant? I am able to help people get through a very difficult process. It’s fun to meet young people from all over the world and get inspired by their stories.

From engineers from Brazil to lawyers from Hong Kong and U.S. veterans, it’s a good feeling to know you are helping them achieve a goal and further their career.

Between the in-depth Personal Brand Audit discussions, frequent on-going dialogue and shared goals, it is very easy to feel personally invested in our clients’ futures.

What Are The Biggest Misconceptions MBA Applicants Have About Successfully Applying To Business School? One of the biggest mistakes that business school applicants make is they don’t give enough thought to their overall brand and how they present themselves. They have no consistency throughout the application.

If applicants don’t have a consistent, well-articulated message, the application can be disjointed and hard for the admissions committee to follow.

These committees are looking for unique individuals who have different opinions, leadership styles and backgrounds. Applicants need to display skill sets needed by the school – not just the mental horsepower for class.

They need to bring a unique voice to add to the discussion, as well as leadership skills and energy.

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