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Posted by Chioma Isiadinso
Without a doubt, the essay remains a critical part of the application process.
Applicants have to find creative ways of sharing their brand but schools are also becoming creative with the types of essay questions they are asking.
But they are not stopping there. Applicants now have the option to write a cover letter as one of the essays at Harvard Business School.
Chicago has for the past few years required applicants to provide 4 slides to showcase who they are.
UCLA’s Anderson program with its audio essay question has definitely raised the bar for applicants.
What’s next? Applicants have to turn in a short video of themselves answering an admission question? That may not be too far away.
In any case, what applicants need to focus on is knowing their brand and effectively communicating it to the admission board, regardless of the questions they face or the mode of presentation