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By completing the Personal Brand Audit, I was able to recall stories that were extremely useful for my essays. Also, it put me in the correct mind frame for what b schools are looking for.

I was able to tailor my application for each business school, while still maintaining my own, unique identity. I came from a non-traditional media background, with minimal work experience (only 2 ½ years) and a low end GPA, and was able to get into some of the best business schools in the country (Tuck, Michigan, Kellogg, etc).


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